About Us
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Our Purpose
Food is a vital component of both human health and the planet; however, red meat poses a grave threat to both. Consuming and producing red meat significantly contributes to the current risk of our world failing to meet many elements of the UN Sustainable Development Goals (SDGs) and the Paris Agreement. Without immediate action against red meat, future generations will inherit a planet that has been severely degraded and where much of the population will increasingly suffer from preventable diseases.
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Our Mission
To promote personal and planetary health by providing research-based information on red meat’s adverse impacts.
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Our Vision
A healthy world without red meat.
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Our Values
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Science- and Evidence-Based
Accountability
Responsibility
Sustainability
Stewardship
Empowerment
Trust
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Our Goals
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PhARM's goals are in line with the UN SDGs. We strive to:
​Improve nutrition and promote sustainable agriculture
Ensure healthy lives and promote well-being for all
Ensure sustainable food consumption and production patterns
Combat climate change and its impacts
Protect, restore, and promote biodiversity and the sustainable use of terrestrial ecosystems
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