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About Us

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Our Purpose

 

Food is a vital component of both human health and the planet; however, red meat poses a grave threat to both. Consuming and producing red meat significantly contributes to the current risk of our world failing to meet many elements of the UN Sustainable Development Goals (SDGs) and the Paris Agreement. Without immediate action against red meat, future generations will inherit a planet that has been severely degraded and where much of the population will increasingly suffer from preventable diseases. 

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Our Mission

 

To promote personal and planetary health by providing research-based information on red meat’s adverse impacts.

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Our Vision

 

A healthy world without red meat.

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Our Values

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Science- and Evidence-Based

Accountability

Responsibility

Sustainability 

Stewardship

Empowerment

Trust

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Our Goals

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PhARM's goals are in line with the UN SDGs. We strive to:

 

​Improve nutrition and promote sustainable agriculture

Ensure healthy lives and promote well-being for all

Ensure sustainable food consumption and production patterns

Combat climate change and its impacts

Protect, restore, and promote biodiversity and the sustainable use of terrestrial ecosystems

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