top of page

About Us

Our Purpose


Food is a vital component of both human health and the environment; however, red meat poses a grave threat to both. Consuming and producing red meat significantly contributes to the current risk of our world failing to meet many elements of the UN Sustainable Development Goals (SDGs) and the Paris Agreement. Without immediate action against red meat, future generations will inherit a planet that has been severely degraded and where much of the population will increasingly suffer from preventable diseases. 

Our Mission


To provide health professionals and the general public with high-quality, research-based information on the adverse health and environmental impacts of red meat.

Our Vision


A world where almost everyone is aware of red meat’s adverse health and environmental impacts and where eating and serving red meat carries a social stigma.

Our Values

Science- and Evidence-Based







Our Goals

PhARM's goals are in line with the UN SDGs. We strive to:


Improve nutrition and promote sustainable agriculture

Ensure healthy lives and promote well-being for all

Ensure sustainable food consumption and production patterns

Combat climate change and its impacts

Protect, restore, and promote biodiversity and the sustainable use of terrestrial ecosystems

bottom of page